Project Overview:

Centracom, a leading player in the telecommunications sector, partnered with REX MEDIA to redesign their website with the objective of aligning their online presence with their evolved go-to-market strategy. The original site was outdated and overloaded with content, lacking a modern user experience and clear navigation. The challenge was to create a streamlined, responsive, and conversion-focused platform that would help Centracom stand out in a highly competitive industry and drive more qualified leads.

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Objectives:

• Redesign the website with a clear, modern structure aligned with Centracom’s updated strategy.
• Optimize user experience (UX) to increase conversions and generate high-quality leads.
• Implement a Growth-Driven Design (GDD) methodology for agile development and continuous improvements.
• Launch a responsive website optimized for both desktop and mobile users.
• Integrate tools and features that differentiate Centracom from competitors in the telecommunications space.

Scope of Work:

Strategy & UX/UI Planning:
We worked closely with Centracom's team to deeply understand their market, goals, and customer journey. This formed the basis for a GDD roadmap and launchpad (MVP) strategy focused on data-driven decisions and iterative improvements.

Website Redesign & Development:
We reduced and restructured the number of pages to prioritize high-performing content and deliver a cleaner, more impactful user journey. The new site was built on WordPress with optimized loading times and UX best practices.

Mobile Optimization:
A fully responsive design was implemented, ensuring seamless experiences across all devices. This included optimizing new features like the custom connectivity tool (PinDrop) for both desktop and mobile.

Custom Tool Integration:
We supported the rollout of the PinDrop tool—Centracom’s custom-built business fiber locator—by launching it in the first post-launch sprint. This allowed us to go live faster while giving full focus to the tool’s development later.

SEO & Performance Optimization:
On-page SEO enhancements were implemented site-wide to boost organic visibility. Site performance metrics were monitored and improved dramatically within the first month post-launch.

Lead Management Setup:
We onboarded Centracom to HubSpot Starter Suite and set up a lead generation campaign. The initial results showed strong potential, delivering quality leads almost immediately.

Results:

• Launchpad website delivered in just 4 months, with continuous optimizations over the next 3.
• Website health score improved from 71% to 97% within one month and maintained that level.
• 263% increase in users within three months (from 1,900 to 5,000).
• 278% increase in organic search traffic due to targeted SEO work.
• 188% boost in page views, growing from 8,000 to over 15,000 in just three months.
• User engagement significantly improved, with higher scroll depth and button click rates.
• 50 high-quality leads generated within 2 months post-launch, and 113 more leads in the following 4 months, achieving a conversion rate of 8.2%.

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